Process guided Switch through a complete rebranding, redesigning everything from the brand identity to the corporate design. As a digital company, the website was naturally a central focus that needed to align with the new design. Initially, my work involved creating an overview and understanding of all their services and products, as they were quite mixed up and messy on the old website. We reorganized them and created customer journeys to reach the different target groups. Another project involved applying the new design to their products, such as the Switch Edu-ID and Switch Cloud.
Requirements Analysis, User Research, Information Architecture, User Interviews, User Experience, Visual Design, Design System, Design Pattern
2023
Process