Boucherville

Process was trusted to shape their user experience from discovery to delivery, giving them a unique user interface to stand out from the competition, as their online store had visually aged. I loved this project because the client was super competent and a friendly sparring partner. I took the opportunity to redefine their brand design and identity with fresh colors, typography, icons, and new imagery to match their focus on German white wine. The new brand elements were later transferred to print applications, where we redesigned their newsletters, printed brochures, and catalogs.